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What color is the STI logo, really?

Subaru's official color for the STI logo is officially called "sakura no iro", or "cherry blossom color." It's a shade somewhere between Red and Pink. (Private Donut might urge us to call it a "lightish red"). But what is the color, exactly? And has it always been the same?

A quick trip to the official website of Subaru Technica International, reveals a .png file of the logo contained in the website's header. Throwing it into an image editor, we can find the true color: RGB 200, 14, 70 or hexcode #C80E46.

Further down the page, the web designer placed some UI navigation elements in what appears to be the same shade of cherry blossom... or is it? Inspecting these arrow buttons in an image editor reveals a second, slightly muddier version of the shade: 200, 13, 72 or #C80D48

Nearby, we see text which says in black, "Delivering 'the world's most enjoyable' driving experience." Just below that, in cherry blossom, it says "This is the mission of STI" This is yet another version of the signature STI shade: 200, 14, 71 or #C80E47.

Having worked in web design at a Fortune 50 company, I can say with confidence that design decisions like colorways and specific shading are typically governed by an official brand guideline. At the company where I worked, there was a PowerPoint file we were expected to utilize which specified all of the relevant fonts and color codes for use in graphic and web design. Since the color of HTML text is easily controlled by Subaru's design teams and not as liable to be affected by artifacts or errors in the image encoding process, we can confidently say that the third shade is the most accurate, brand-approved version of the color. Plus, it lands almost smack dab in the middle of the other two shades, averaging out the blue values between the previous two shades at 71. The green value is the same as the color present in the logo .png image. This particular color is used no less than 17 times in the website's CSS code, indicating that #C80E47 is indeed the cannon, brand-approved color.

It's also worth mentioning that there appears to be an official darkened version of the shade as well. It is mostly used for highlighting interactable links on cursor rollover, and is only mentioned five times: 191, 9, 58 or #BF093A.